F.lli Ferrari joins IHE event in Oman
F.lli Ferrari team represented by Dilip Ramani responsible for Cranes in The Middle East and Martin Kolkman, Head of Hyva International as leader of all commercial activities in different regions in the world participated in International Heavy Equipment (IHE)’s product show and networking event on 21 February. This annual event rotates between Muscat, Sohar and Salalah, the three principal commercial centers in the Sultanate of Oman.
This year’s event was held in Muscat and, as usual, invitations were extended to the leading Business Houses and Enterprises, some smaller customers and the principals/representatives of IHE’s partners, including F.lli Ferrari.
“The event was a great success – an opportunity for us to showcase the range of products and solutions that we offer. But, more than that, it allows our equipment partners and our customers to come together in a friendly, open environment to exchange views and discuss issues relevant to their industries. As always, there was a lot of knowledge in the room,” commented Ram Mohan – General Manager, IHE.
At the heart of the event are technical seminars and product displays. However, the overall atmosphere is designed to be relaxed and informal to encourage open networking amongst all participants.
The F.lli Ferrari cranes on display at the event were 7160B A2 – 16tm, part of the new 13-16tm crane line, and, and model 238 A3 with top seat that is targeted for the brick handling in Construction.
“With many years of experience and high market share, we have a lot of customers in Oman. It is always good to have the opportunity to listen to their experiences, to update them on our products and concepts of course, to meet new potential customers and make new friends,” explained Tomas Colaco, Marketing Manager, Hyva WE-MEA.
Working in partnership since 2004, F.lli Ferrari and IHE have developed a strong relationship and built a strong business in Oman – F.lli Ferrari now has over 80% market share of truck-mounted cranes in Oman. Customers are predominantly in the Oil & Gas, Construction and general Transportation sectors. Installation, service and maintenance are conducted through Hydrotec, an Authorised Service Centre for truck-mounted Ferrari cranes.
“With quality products, many excellent reference sites, high levels of service response and competitive products and solutions, our partnership with F.lli Ferrari continues to be a successful and valued one,” concluded Ram Mohan.
International Heavy Equipment (IHE) is one of the leading automotive and industrial equipment dealers and distributors in the Sultanate of Oman. IHE represents Volvo Trucks and Buses and Renault Trucks; together with many other international brands supplying construction, industrial and engineering equipment.